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IMPORTANT NOTICE: American Heart Association Course Completion Card Price Increase

IMPORTANT NOTICE: American Heart Association Course Completion Card Price Increase

October 6, 2017

To All AHA BLS Instructors,

Effective October 3, 2017 the American Heart Association implemented a price increase to all Heartsaver course completion certificates. Unfortunately, this change was done so without any notice to training centers or instructors.

The new pricing structure will be applicable for all rosters submitted on or after October 6, 2017:

• AHA Heartsaver Student Workbooks - $2.50 / per book including:
• Heartsaver First Aid
• Heartsaver First Aid CPR AED
• Heartsaver Pediatric First Aid CPR AED
• Heartsaver CPR AED

• AHA Heartsaver Course Completion Certificates (printed) - $20 / per card
• AHA Heartsaver Course Completion Certificates (e-card) - $20 / per card

BLS, ACLS and PALS course completion certificates are not impacted by this change.

As you know, student textbooks can be purchased directly through any of the authorized AHA distributors, including Channing-Bete, Laerdal and Worldpoint ECC. Course completion certificates can be obtained by submitted rosters online through the instructor resource center found at

We understand the difficulties that this may cause. It is important to emphasize that this change was completed without notice or feedback from AHA regional faculty, training centers or instructors. For comments and concerns regarding the American Heart Association’s decision, you may contact the AHA Customer Service Support Line at 1-888-CPR-LINE.

In order to adapt to the evolving market conditions of lay rescuer first aid & CPR training, we have developed strategic partnerships with other nationally recognized certification bodies whose pricing model is significantly different from that of the American Heart Association. These organizations include the National Safety Council, Emergency Care and Safety Institute and the American Safety & Health Institute. Similar in nature to the AHA, they offer student textbooks and course completion certificates that meet and/or exceed OSHA standards, are accepted nationwide and may significantly reduce your overhead as a CPR & First Aid instructor. We are prepared to work with you to transition to new options and will continue to support you as an instructor.

So we may take the appropriate time necessary to discuss how these changes will impact you, we will offer free in-person consultations to evaluate your needs as an instructor and find the appropriate course of action. To schedule an appointment, please email or call 915-532-CPR1.

Again, please accept our sincerest of apologies for any inconvenience this may cause. We too are placed in an extraordinarily difficult situation as we must adjust accordingly as well. We look forward to our continued partnership with you in the coming months and years forward.


Miguel Sotomayor
Director, ProAction Emergency Services Institute



New Options for Lay Rescuer First Aid, CPR & AED Courses

October 16, 2017


ProAction is proud to announce our new partnership with the Emergency Care and Safety Institute. Throughout the United States and across the globe, ECSI is accepted by regulatory bodies such as OSHA, JCAHO, and state offices of EMS, Education and Health.

Benefits of becoming an ECSI Instructor:

ECSI training courses are offered in association with the American Academy of Orthopaedic Surgeons (AAOS) and the American College of Emergency Physicians (ACEP)—two of the most renowned medical organizations in the world. These organizations provide medical direction to the Emergency Care & Safety Institute and stand behind the content of our training materials and the operation of our organization.

There are many reasons why the Emergency Care and Safety Institute is the smart choice for your first aid, CPR, and emergency care training. Here are just a few of those reasons:

  • Training Tailored to Your Needs. With flexible course delivery options, you can offer your students the training they need in the manner in which they will learn best. We offer solutions for traditional and hybrid training, and allow you to decide how to deliver course content to your unique audience.
  • High Quality Materials. When you order your training materials from ECSI, you do not have to sacrifice quality for affordability. Our highly developed teaching resources, student manuals, and interactive online courses feature the latest medical content and are filled with tips and tools to help your students succeed.
  • Ease of Administration. As an ECSI Instructor, you have the freedom to manage your own courses and do not have to worry about paying recurring fees.


ECSI Instructor Program Pricing:

Instructor Reciprocity Application

(one-time cost)  $15.00

Digital Toolkit for lay rescuer First Aid, CPR and AED

(one-time cost)  $35.00

Digital Student Workbook

(First Aid, CPR & AED)   $8.00

Course Completion Certificate issued directly to students   


If these are the types of things that you desire from your training provider, then give us a call at 915-532-2771 or email us at The entire process will take you just a few short minutes. You are welcome to browse through the materials so you may sample the content prior to adoption. All materials are already in-stock at our facility.

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